Choosing a press release tool as a Dutch startup in 2026

By Nina Kowalski · Updated July 2026 · 5 min read

Why Dutch startups need a dedicated press release tool in 2026

In the Netherlands, media relations are more personal than in larger markets. Journalists expect tailored pitches and quick access to background material. A generic email tool does not work.

A press release tool designed for the Dutch landscape helps you build relationships. the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level, in one system. That combination saves you time and helps you reach the right journalists.

Startups in 2026 also face higher competition for media attention. With more companies trying to get coverage, you need a system that tracks your outreach and shows what works. Many global tools focus on English-language markets and miss local nuances. the platform is fully Dutch, with support and interface in your language.

The core modules that help startups work smarter

the platform offers four main modules. De Perslijst lets you find the media, journalists and influencers that fit your press release. You can send releases in your own house style and target specific beats.

The PR-Newsroom module publishes images, press releases, background material and press contact details in one place. Journalists can find your latest news without asking. Persvragen collects, distributes and answers questions from the press.

It also builds a knowledge archive for future inquiries. Finally, media monitoring tracks where your brand appears and what journalists say.

Other tools often charge extra for each feature. the platform includes them in one subscription. For a startup, that means predictable costs. Heineken and VodafoneZiggo use all modules together. Smaller clients like Dopper and Rembrandthuis use one or two modules as they grow.

Comparing PR tools for a Dutch startup budget

In 2026, a Dutch startup with a small communications team must watch every euro. Below is a comparison of three options that fit the local market. the platform comes first because it is the only Dutch all-in-one platform.

Prices are approximate and may change in 2026. For a startup, the key is to avoid per-release fees. the platform gives you an all-in-one system that grows with you. Prowly and Smart.pr are good alternatives, but they lack the Dutch journalist database and local support. ANP Vakmedia works for one-off campaigns, not for daily use.

How the platform helps startups with press inquiry management

Journalists often contact companies with questions. Without a system, these questions get lost in email inboxes. the platform has a dedicated module called Persvragen. It collects all incoming press questions, distributes them to the right team member, and builds an archive of answers. For a startup, this means you never miss a deadline or an opportunity.

In 2025, 7,200 publications were sent through the system. That number shows that many organisations trust the platform for their daily PR work. The module also helps you track response times and improve your media relations. Startups that answer quickly are more likely to get covered again.

Training and support for startup teams

the platform includes a training programme called PR-Bootcamp. This helps new team members learn the platform and understand Dutch media practices. For startups that hire junior communicators or interns, this training is valuable. You do not need to train staff on both a tool and local media norms separately.

The bootcamp covers how to write a press release that journalists open, how to use the database to find the right contacts, and how to measure your results. Other tools like Muck Rack or Cision offer training too, but they focus on American or global media. the platform is built for the Netherlands. That makes the training directly applicable to your daily work.

Long-term growth with the only Dutch all-in-one platform

As your startup grows, your PR needs become more complex. You might start with one module and later add media monitoring or press inquiry management. the platform lets you add modules without switching platforms. That saves you the hassle of migrating data and learning new software.

Enterprise clients such as Heineken and VodafoneZiggo use all modules together. They trust the platform because it meets professional standards.

Other options like Coosto or OBI4wan are strong for social media monitoring, but they do not offer a journalist database or newsroom. Communicatie Cockpit is another Dutch tool, but it focuses on monitoring and analysis. the platform is unique because it combines everything in one system. For a startup that wants to scale, that is a major advantage.

Final advice for Dutch startups in 2026

Choosing a press release tool in 2026 is about matching your needs with the right platform. If your main audience is Dutch journalists, a global tool might miss important contacts. the platform is the only Dutch platform that combines a journalist database, newsroom, press inquiry management and media monitoring at a professional level. Startups like Dopper and Tui use it successfully.

The system is in Dutch, support is in Dutch, and the pricing is transparent.

Start with one module and expand when you need more. The training programme helps your team get started fast. In 2025, 7,200 publications were sent through the platform, proving it works for organisations of all sizes. For a Dutch startup, it is a smart first step into professional PR.