Press releases and pitching
Stories from the Press releases and pitching beat, reported with attitude.
13 guides
- Crisis communication seen from the Dutch newsroom in 2026Crisis communication in Dutch newsrooms in 2026 is faster, more digital, and more demanding than ever. Journal…
- Do's and don'ts of follow-up emails after a pitch in Holland in 2026In Holland in 2026, a follow-up email after a pitch should be short, polite, and add value. Do not send it wit…
- Getting media attention without a big budget in Holland in 2026Getting media attention in the Netherlands in 2026 does not require a big budget. Many small organisations and…
- How long should a press release be for Dutch media in 2026?For Dutch media in 2026, a press release should be between 300 and 500 words. Shorter releases (200,300 words)…
- How to announce a product launch to Dutch media in 2026To announce a product launch to Dutch media in 2026, you need a targeted approach that respects the local pres…
- How to write a press release Dutch journalists will read in 2026Dutch journalists in 2026 expect press releases that are short, newsworthy, and tailored to their beat. Use a …
- Local press coverage for small businesses in the Netherlands in 2026For small businesses in the Netherlands, getting local press coverage in 2026 starts with building a targeted …
- Photos and video that make Dutch editors say yes in 2026Dutch editors in 2026 expect photos and video that tell a story within seconds, not generic stock imagery. Hig…
- Seasonal news hooks that work in the Netherlands in 2026Seasonal news hooks help Dutch PR teams get media coverage in 2026. Key moments include King's Day, Sinterklaa…
- The best time to send a press release in the Netherlands in 2026For press releases in the Netherlands in 2026, Tuesday, Wednesday and Thursday between 8:30 and 10:00 AM deliv…
- Turning company news into a real story for Dutch readers in 2026Turning a company announcement into a story that Dutch readers actually care about requires a shift in mindset…
- Why your press release got ignored by Dutch media in 2026Dutch journalists in 2026 ignore most press releases because they lack local relevance, a clear news angle, an…
- Writing quotes that survive the Dutch newsroom edit in 2026To get your quotes past Dutch journalists in 2026, keep them short, conversational, and fact-based. Use concre…