Working with PR
Reporters and PR people need each other, and both sides love to complain about it. Here we open the inbox and show which pitches get read, which press kits work and which habits get you blocked. If you send press releases for a living, consider this your cheat sheet.
13 guides
- Building long-term relationships between reporters and PR teams in the Netherlands in 2026Building long-term relationships between reporters and PR teams in the Netherlands in 2026 requires mutual res…
- Do embargoes still work in Dutch media in 2026?Embargoes still work in Dutch media in 2026, but their effectiveness depends on the relationship with journali…
- Getting on the right press lists as a Dutch journalist in 2026Getting on the right press lists in 2026 means making sure your journalist profile is visible in the databases…
- How reporters use online newsrooms in Holland in 2026Reporters in 2026 use online newsrooms as a fast, reliable way to access press materials, images and contact d…
- How to pitch a busy journalist in the Netherlands in 2026To pitch a busy journalist in the Netherlands in 2026, you need to be concise, relevant, and respectful of the…
- PR databases from the journalist's side in the Netherlands in 2026In 2026, PR databases from the journalist's side focus on ease of use, direct access to relevant press contact…
- Press events reporters actually attend in Holland in 2026Press events in the Netherlands in 2026 are less about grand launches and more about practical, hands-on forma…
- Seven PR mistakes that annoy Dutch reporters in 2026Dutch reporters in 2026 are most annoyed by PR professionals who send irrelevant pitches, ignore journalist be…
- The perfect press kit according to Dutch reporters in 2026Journalists in 2026 expect a press kit that is fast, visual, and mobile-friendly. A good press kit offers high…
- The press releases reporters actually open in the Netherlands in 2026Reporters in 2026 open press releases that are short, relevant, and targeted. They ignore mass mailings from g…
- What Dutch reporters really think of PR professionals in 2026Reporters in 2026 still value PR professionals who understand their beat, send relevant pitches, and respect d…
- What happens after you send a press release to a Dutch newsroom in 2026In 2026, sending a press release to Dutch newsrooms starts a process where email inboxes are flooded, but many…
- When PR helps a story and when it hurts in Holland in 2026PR can boost a story when journalists get relevant, timely, and easy-to-use information. It hurts when PR team…