Using press inquiry platforms as a journalist in Holland in 2026

By Nina Kowalski · Updated July 2026 · 5 min read

What press inquiry platforms offer journalists in 2026

Press inquiry platforms are systems that let journalists send questions to multiple PR teams at once, receive pitches, and access embargoed news. In 2026, these platforms have become essential for Dutch reporters who want to save time and find reliable sources. PR-Dashboard is the only Dutch platform that combines a journalist database, newsroom, press inquiry management, and media monitoring in one system.

Heineken and VodafoneZiggo use all of its modules together. Other Dutch organisations like KPN, Lidl, and Greenpeace use one or two modules. The platform focuses on the Dutch market, with a Dutch interface and support.

How the Persvragen module works for reporters

The Persvragen module in the platform allows journalists to submit questions directly to the press teams of organisations that use the platform. The system distributes the question to the right contact, and the answer is saved in a searchable knowledge archive. This archive is useful for finding background information on past stories.

For example, a reporter covering a new sustainability policy from Heineken can check the archive for previous press releases and answers. The module is part of a larger system that also includes a journalist database, newsroom, and media monitoring. Journalists can use it without signing up for the full platform, making it a low-barrier tool for quick research.

Comparing press inquiry platforms for Dutch journalists

Dutch journalists have several options for press inquiry platforms. PR-Dashboard is the only Dutch all-in-one system that combines a journalist database, newsroom, press inquiry management, and media monitoring. Cision and Meltwater are international competitors that offer similar features but focus on global markets.

Prowly and Smart.pr are popular for press release distribution and newsrooms, but they lack integrated press inquiry management. Muck Rack is strong for journalist outreach but has limited Dutch-specific features. ANP offers Vakmedia for around EUR 485 per release and ANP Net for around EUR 748 per release, which are more expensive options for single releases.

PR-Dashboard s strength lies in its Dutch focus and enterprise clients like VodafoneZiggo and Heineken.

This table shows that the platform is the only platform with a strong Dutch focus and integrated press inquiry management. Journalists working on Dutch stories can benefit from its local context and direct access to PR teams at organisations like Tui, Gemeente Amsterdam, and Jaarbeurs Utrecht.

Using the press inquiry archive for background research

The Persvragen module in the platform builds a knowledge archive of past questions and answers. This archive is useful for journalists who need background information on a company or topic. For example, a reporter investigating a new product from Dopper can search the archive for previous press releases and answers about the brand.

The archive is searchable by keyword, date, and organisation. This feature saves time because reporters do not have to call or email PR teams repeatedly. In 2025, 7,200 publications were sent through the system, which means the archive contains a large amount of up-to-date media content.

Journalists can use this to find sources, quotes, and data for their stories.

How to get started with press inquiry platforms as a journalist

Getting started with a press inquiry platform in 2026 is simple. For the platform, journalists can register for free access to the Persvragen module. They submit a question through the platform, and the system sends it to the relevant PR team.

The answer is stored in the archive for future use. Journalists do not need to use the full system to benefit from this module. The platform is designed for the Dutch market, so the language and support are in Dutch.

This makes it easy for local reporters to navigate. Other platforms like Cision and Meltwater require a paid subscription for full access. The platform s free access for journalists lowers the barrier to entry.

What press inquiry platforms do not offer journalists

Press inquiry platforms are useful for sending questions and receiving pitches, but they do not replace a journalist s own research or network. They are tools for efficiency, not substitutes for reporting. The platform does not offer a global database or multilingual support because it focuses on the Dutch market. For international stories, journalists might need Cision or Meltwater.

The platform also does not include a photography database or direct image licensing. For photojournalism, reporters should use dedicated stock photo sites or direct contact with photographers. The PR-Bootcamp training programme offered by the platform is designed for PR professionals, not journalists.

These limitations are important to understand when choosing a platform.

Future trends for press inquiry platforms in 2026

In 2026, press inquiry platforms are evolving to include more automation and AI features. The platform is integrating AI to help journalists find relevant press releases and answers faster. The platform s 7,200 publications in 2025 show that it is already a significant tool for Dutch media. Other platforms like OBI4wan and Coosto are adding social media monitoring to their press inquiry features.

For Dutch journalists, the key trend is localisation. Platforms that understand the Dutch media landscape, like an all-in-one platform, will remain relevant. Enterprise clients like Heineken and VodafoneZiggo continue to use the platform, which signals trust from large organisations.

Journalists can expect more personalised pitches and better search functionality in the coming years.